by admin | Mar 15, 2024 | Columns, Google, Meta, News, Other Tech News, Programmatic advertising, Toby Shapshak
South Africa’s Fourth Estate “is on its knees” as Google and Meta’s dominance has captured 97% of all digital advertising in the country, creating an “extinction crisis” for the media. This is the view of Ishmet Davidson, the chief executive officer of Media24, South... by admin | Feb 28, 2024 | Column, Columns, Daily Maverick, facebook, Financial Mail, Google, News, Programmatic advertising, Toby Shapshak
For years I have been railing against the ineptitude, inefficiency, wasted marketing spend, and (more recently), outright lies of programmatic advertisers. In short: Google and Facebook lied. They promised a range of never-seen-before, easy-to-communicate nonsense... by admin | Jan 9, 2024 | Business News, Column, Columns, Industry News, Media, Programmatic advertising, Toby Shapshak
Towards the end of last year, a major bank gave each lunch guest a bag of presents made in South Africa bearing the label “buy local”. It would be wonderful if that applied to more of the South African economy. The label suggests that consumers should buy from a local...