Elon Musk aims to turn Twitter into an ‘everything app’ – a social media and marketing scholar explains what that is and why it’s not so easy to do

by | Aug 12, 2023 | App News, Elon Musk, Everything App, News, Social media, The Conversation, Twitter, X

Elon Musk’s recent rebranding of Twitter as X is a step toward the CEO’s goal of developing an “everything app.” Musk’s vision is for X to mark the spot for all your digital needs – to chat with your friends, order groceries, watch videos and manage your finances, all...