by admin | Feb 28, 2024 | Column, Columns, Daily Maverick, facebook, Financial Mail, Google, News, Programmatic advertising, Toby Shapshak
For years I have been railing against the ineptitude, inefficiency, wasted marketing spend, and (more recently), outright lies of programmatic advertisers. In short: Google and Facebook lied. They promised a range of never-seen-before, easy-to-communicate nonsense...
