I distinctly remember being ecstatic when the original Pixel Fold launched. After years of living with a category dominated by Samsung, a company whose products I don’t particularly enjoy, it felt like Google was finally taking the foldable category seriously. As a tech enthusiast, I speak for all of us when I say we hoped Google’s clean software vision and great camera processing would bring fresh life to a market dominated by Samsung.
Fast forward to today, and the entire landscape has completely changed. Foldables are no longer a rare luxury or a tech experiment; they are a mature, highly competitive product segment where everyone is fighting for dominance, and there’s no shortage of options. Even more if you’re not in North America.